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Ciampini Lab represents roman artisanal excellence in the gelato sector, combining tradition and innovation. With an identity deeply rooted in the history of the capital, the brand stands out for its meticulous selection of raw ingredients, attention to detail, and its ability to offer tailored solutions for the B2B market.
Year
2024
Client
Ciampini
Typology
Web Design & Development
Commissioned by
Half Pocket | Web Agency
Tool
GOAL
⁕
Undertake a complete website redesign, complemented by high-performing landing pages dedicated to the two main B2B services: gelato supply and customized single-portion dessert cups for restaurants, hotels, and beach clubs.
APPROACH
⁕
To redefine the digital identity of the Roman brand, the team and I began with a strategic reorganization of the content. I then focused on every design detail to turn the website into a true marketing tool: carefully selected fonts, a refined and understated color palette, evocative imagery, and subtle references inspired by the marble details of the physical lab.
OUTCOME
⁕
A modern and sophisticated website with a clear, functional interface. The platform enhances marketing efforts and improves the user experience. The visual outcome strikes a balance between tradition and modernity, successfully capturing the brand’s essence and aligning with the client’s vision.
Bottega Nostrana, with several locations in the heart of Rome, offers gourmet sandwiches made with fresh, high-quality ingredients. Known for its attention to detail and youthful vibe, it provides an authentic and convenient experience for both tourists and locals.
