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Amka is a volunteer organization that has been active for over twenty years, carrying out humanitarian projects in Congo and Guatemala with the goal of improving the living conditions of local communities.
Year
2024
Client
Amka ODV
Typology
Web Design & Development
Commissioned by
Half Pocket | Web Agency
Tool
GOAL
⁕
A complete redesign of the outdated website to update its design, content, and functionality—making it effective, modern, and user-friendly. The new site should communicate the organization’s value, improve its online presence, and support future marketing campaigns.
APPROACH
⁕
The redesign began with a reorganization of the site structure, menu, and content in collaboration with the SEO team. Next, I redefined the visual identity, aligning it with the new brand color palette and chosen style. While the copy was being developed, I focused on implementing the site’s functionalities. I used specific tools, which I then customized to create tailored solutions that met the client’s needs, particularly in the area of donations. Finally, I oversaw content integration, responsive and technical optimization, and both pre- and post-launch testing.
OUTCOME
⁕
The website has been completely revamped: the interface features a fresh and straightforward design, enhanced by a vibrant color palette and graphic elements that complement meaningful imagery. Navigation is intuitive, fast, and well-structured. The menu is clear and functional, with an effective division of content—from informational sections to fundraising, volunteer recruitment to partnerships, events and news to the solidarity shop.
The client expressed great satisfaction with the final result, supported by positive feedback from end users. The website now fully reflects Amka’s identity and is ready to support upcoming marketing activities.
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