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Discover Scandinavia will be an app for booking and purchasing tours or travel packages across the Scandinavian countries. It allows users to combine individual activities or full tours—including accommodation, flights, and transfers—for a personalized travel experience.
Year
2023
Client
Discover Scandinavia
Typology
UI Design, Concept App
Commissioned by
Ideal Project
Tool
GOAL
⁕
Design the user interface for every screen of the app and prototype the complete user flow. The goal is to deliver a clear and impactful design, streamline the search and booking process, enhance accessibility to Nordic travel services, and offer an intuitive user experience that encourages exploration and customization.
APPROACH
⁕
I handled the entire user interface design in Figma, defining the style guide, color palette, and fonts in line with the custom-designed logo. The chosen colors are inspired by the Northern Lights, evoking the atmosphere of the cold Nordic landscapes. I first created low-fidelity wireframes, then developed high-fidelity versions, and finally built an interactive prototype showcasing the full user flow.
OUTCOME
⁕
An app with a contemporary style that blends aesthetics and usability, characterized by minimal yet striking Scandinavian-inspired colors. The use of filters simplifies and speeds up tour selection, enhancing the overall experience through a clean, intuitive interface that reflects the elegance and efficiency of Nordic design.
Planeto develops digital solutions for the energy transition, focusing on the design of sustainable heating and cooling networks while promoting the smart use of resources for a low-emission future.
