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Planeto develops digital solutions for the energy transition, focusing on the design of sustainable heating and cooling networks while promoting the smart use of resources for a low-emission future.
Year
2024
Client
Planeto
Typology
UX/UI Design, Web
Commissioned by
Half Pocket | Web Agency
Tool
GOAL
⁕
A complete redesign of the multilingual website, starting with a UX analysis. Redefine the visuals in line with the new brand identity, along with the site structure and user experience, while meeting the needs of the brand and its international audience.
APPROACH
⁕
I led the entire process starting from UX analysis—moving through product discovery, the analysis and definition phase, and into design and prototyping. I identified the target audience and objectives, conducted competitor research, defined user personas and a user journey map, and built the information architecture. I then developed a design proposal, in this case using WordPress, taking into account research insights and the client’s expectations.
OUTCOME
⁕
A completely renewed, tailor-made website built on strategic insights and designed to offer a smooth, multilingual browsing experience. The UX-driven approach made it possible to deliver a digital product perfectly aligned with the company’s goals and user needs.
During the UX/UI Design course at Fastweb Digital Academy, my team and I tackled a real-world challenge proposed by Foodly, a social enterprise committed to fighting food waste. Our goal was to design an app that would help families better manage food at home, reducing waste in a simple and accessible way.
